Cool CRM
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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1/28/08 - CRM Justice . . . One Last Time
Last week, I shared a Martin Luther King Jr. quote that "injustice anywhere is a threat to justice everywhere" with additional thoughts about how that ties to CRM (More CRM Justice; Even More CRM Justice). Let me ask you a question - are you the MLK at your company with regard to customer justice?
One reader wrote: "Martin Luther King led a crusade to effect change, to achieve a status of human rights where we may all be treated with fairness and as equals. In the cynical world of commerce and in our role as 'protectors of the customer,' can we or will we stand up and make a difference. Our injustice is not just to our customers, but to ourselves. If we don't, who will? To seek not to blame others, but to take up the cause, to make a difference in how we run our business, how we treat our staff and how we honestly relate to and care about our customers."
I simply love CRMAdvocate readers. They care. You care. You strive to make a difference. Who will make a stand for CRM justice at your company today?
Gary Lemke, Publisher
(Share your thoughts)
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