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As of close 04/28/08



 


 
"Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
1/24/08 - More CRM Justice
Should the idea of justice have a seat at the CRM table? I asked that question earlier this week and received quite a few responses I want to share with you. One reader wrote:
 
"I have tried to influence and mentor others to the importance, the value and the ethics in our dealings with customers. Many listened and most wished to believe, but too often the dynamics of commercialism and the bottom line prerogative won out. Whether that be in dealing with end user customers or in an outsource capacity with the owners of those customers, what drives our actions are not people but numbers. In satisfying the needs of the market and delivering to the financial demands of same, we have had to find ways in which everything can be summarized in a number or a form of empirical data. Value is now in a number and too often humanity is forgotten. Our human instinct is to be kind, considerate, fair and moral, but somehow that instinct and that desire are over powered by the everyday demands and expectations placed upon us."
 
The comments come from a seasoned veteran who has obviously participated in countless discussion about values only to have those values compromised by business decisions. It seems to be an endless cycle resulting in the same injustice each time. How do you break the cycle?
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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