| Stock Ticker |
| Unica | 6.45 |  | 0.57 |
| APAC | 1.61 | | 0.14 |
| RightNow | 6.77 | | 0.57 |
| SupportSoft | 2.6 | | 0.19 |
| Interactive | 7.59 | | 0.48 |
| Pegasystems | 11.33 | | 0.6 |
| SPSS | 25.45 | | 1.07 |
| Chordiant | 3.39 | | 0.14 |
| ClickSoftware | 2.45 | | 0.1 |
| Teletech | 10.53 | | 0.33 |
| Oracle | 16.68 | | 0.47 |
| NetSuite | 11 | | 0.3 |
| ATG | 2.79 | | 0.04 |
| Vignette | 8.44 | | 0.1 |
| Tekelc | 12.86 | | 0.11 |
| Intervoice | 8.24 | | 0.02 |
| Selectica | 0.98 | | 0 |
| ICT | 4.99 |  | -0.01 |
| Sykes | 15.97 | | -0.13 |
| Amdocs | 24.44 | | -0.58 |
| SAP | 33.87 | | -0.89 |
| Epicor | 6.08 | | -0.17 |
| Nortel | 1.63 | | -0.06 |
| HP | 37 | | -1.5 |
| Salesforce | 32.56 | | -1.41 |
| Convergys | 11.11 | | -0.65 |
| LivePerson | 2.68 | | -0.17 |
| NICE | 17.36 | | -1.2 |
| Rainmaker | 1.3 | | -0.1 |
| NCR | 15.81 | | -1.49 |
| eLoyalty | 3.73 | | -0.47 |
| CDC | 1.15 | | -0.18 |
| Astea | 2.87 | | -0.46 |
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As of 3:59 p.m. on 10/10/08 |
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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1/23/08 - Simple - Yes, But . . .
Last week, I wrote I believe most decisions are simple. "It is just that simple," I said. But why don't many of our customer related decisions seem simple? Seeing the simple truth is often clouded by emotion and past experiences. One reader offered:
"Simplicity is a paradox; I think it is easy to change from the inside out if you are passionate enough about it - if you have to quit smoking to see your children grow up because the doctors tell you you'll die if you don't - well love of your kids will make the change simple. Conversely if change is thrust upon you with no visible value you can see, you'll resist it. So I think the bottom line is that it really is simple as long as those leading customer management and experience strategies tap into the passions people have to excel. I can change anytime if I am passionate enough about it. The trick is tapping into the passions people have for serving others while also benefiting themselves by winning, retaining and growing customers."
Passion. You either have it or you don't. It's just that simple.
Gary Lemke, Publisher
(Share your thoughts)
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