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As of close 04/28/08



 


 
"Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
1/22/08 - CRM Justice
Many CRMAdvocate readers are finding me out. I like to draw from life's experiences and tie my observations and thoughts to the world of CRM and the customer experience. Why? Simply put, I believe there is a strong tie between providing value in the world of commerce and the values of everyday life.
 
Yesterday, the United States observed a national holiday - Martin Luther King Day. He once said that "Injustice anywhere is a threat to justice everywhere." The statement was made in the context of social injustices but does it apply in the world of the customer experience? Does justice have a place at the CRM table?
 
One dictionary defines justice as, "the quality of being just; righteousness, equitableness, or moral rightness." With a definition like that, how can 'justice' not have a chair at the table? Maybe it should have the end chair. Don't you think?
 
Gary Lemke, Publisher
(Share your thoughts)
 

 
 

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