Cool CRM
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 "Our Take"
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"Our Take"
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
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1/18/07 - Failure is Not an Option
Do you remember the context of this famous quote? It was Gene Krantz, lead flight director for NASA's Mission Control who said these words to the ground crew charged with finding a way to get the crippled Apollo 13 back to earth safely.
As we have discussed CRM project failure rates, my mind couldn't help stumble over this "can do" attitude. Is it fair to compare that life and death situation to a CRM project? Maybe, maybe not. But if I was pushed to a yes or no answer, I would firmly land the in "yes" camp.
Why? Getting the customer 'thing' right is often a matter of corporate life and death. So here is my question to you today. Is your organization approaching your current CRM projects with a "failure is not an option" attitude? Do you have a Gene Krantz type leader inspiring everyone to accomplish great things? I sure hope so. If not, why?
Gary Lemke, Publisher
(Share your thoughts)
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