"Our Take" |
"Our Take" is a collection of daily
vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions,
epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
1/17/08 - Build versus Buy
It has been a while since we last talked about the build versus buy question as it relates to CRM technology. In fact, it was December 2005 that Gartner said we would see a rejuvenation of "build your own" CRM applications.
A new study from CRMIndustry suggests that 53% of respondents currently use an in-house CRM solution. The report goes on to say the top three factors that motivated choosing an in-house solution are cost (48%), flexibility (41%) and speed to implementation (41%).
I'm a big believer in build your own for specific situations but not for the reasons reported in the study. I think it is a good choice for those desiring a technology advantage not readily available to competitors, more seamlessly integrated CRM capabilities, and control over the evolution of the technology. Do you agree?
Gary Lemke, Publisher
(Share your thoughts)