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  "Our Take"

(Past Editions by: Date, Title, Topic)

 
"Our Take" 
"Our Take" is a collection of daily vignettes covering a wide range of CRM topics. It's an attempt to add our own spin to the world of CRM. We will use the column to share our perspectives, opinions, epiphanies, web nuggets, or quite frankly anything that moves us. Get ready to expect the unexpected. And, don't be shy about sharing your thoughts.
 
 
1/15/08 - It's Just That Simple
Time for a bit of confession: I grew up thinking most things in life were complicated. When faced with decisions, I often pondered options and fretted about the consequences of my choice. But nowadays, I try to live by the motto, "It is just that simple."
 
I won't bore you with more of my thoughts on my adopted mantra but I will apply the idea to the world of customer experiences. You know, it seems so many businesses get away from doing the right thing for the customer because they don't understand that it is "just that simple." What do I mean by "it?" "It" refers to doing right by the customer and doing right for the customer. Nothing less.
 
Customers want it to be "just that simple" so why wouldn't we make it "just that simple." Try a little experiment today. Regardless of what side of the customer experience you are on today, take an "it's just that simple" attitude. See how something that simple (pardon the pun) can make a big difference. You might just surprise yourself.
 
Gary Lemke, Publisher
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