TEMPE, AZ, Feb 12, 2008 (MARKET WIRE via COMTEX News Network) -- Direct Alliance, a wholly owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC) and a leading business process outsourcing provider of inside sales and marketing solutions, today announced that it has been awarded a multiyear contract renewal with a Fortune 50 information technology services provider.

Direct Alliance began working with the client in 1994 and the relationship has continued to grow since that time. Under the terms of the renewed agreement, Direct Alliance will provide full-spectrum account management for the client's public-sector and commercial customers. Duties include customer acquisition, order management, and retention programs for the purchase of servers and other hardware.

The client noted that Direct Alliance has been a successful strategic partner by understanding its needs and developing solutions to accelerate new customer sales. The client cited particular success with targeted communications and other tools that resulted in a revenue increase of 5.2 percent year-over-year.

Direct Alliance attributes this success to the strategic integration of its order flow management and operations, analytics, electronic direct marketing, and inside sales capabilities. "We're honored to represent a technology company of this caliber," said Judi Hand, president and general manager of Direct Alliance. "Our client's willingness to sign a multiyear extension clearly demonstrates the level of confidence they have in us."

About Direct Alliance
Direct Alliance offers sales and marketing outsourcing solutions for its clients across a variety of industries including servers and hardware, retail, healthcare, software, electronics, and financial services. Utilizing state-of-the art technology and best practices, Direct Alliance provides integrated solutions such as inside sales, direct marketing and analytics, ecommerce, and order management, including one of its proprietary products, Verifraud, a leading fraud management solution. These solutions enable highly-recognized brands to extend their market coverage in small, mid-size, and enterprise segments while accelerating sales with some of the best revenue-to expense-ratios in the business process outsourcing (BPO) industry. Founded in 1993, Direct Alliance employs more than 900 people in its Tempe, Arizona headquarters and is a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC), a top 100 global outsourcing provider recognized by the International Association of Outsourcing Professionals (IAOP). For additional information, visit www.DirectAlliance.com or call 800.656.5827.