Fremont, California, March 10, 2008 – Soffront® Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that PrincetonOne is using Soffront CRM to enhance their marketing efforts. PrincetonOne (www.princetonone.com), one of the ten largest recruitment organizations in the USA, creates and implements innovative solutions for unmet recruitment and retention needs.

PrincetonOne purchased Soffront’s Marketing Automation and Survey modules in July of 2007. “We were looking for a marketing automation solution that would help us keep track of our customer’s buying habits and increase our communication with customers,” explained Megan Graham, director of marketing.

According to Graham, PrincetonOne considered numerous competing solutions, ultimately choosing Soffront. “We determined that Soffront would provide us with the best solution. Soffront has developed a high quality, modular mid-market product that is affordable and can adapt to fit almost any organization.”

Using Soffront, PrincetonOne has created a marketing database that tracks all customer communication and marketing efforts. “Soffront is helping us track trends and perform data analysis, which we expect will improve our marketing ROI,” continued Graham. “We have imported all of our client information into Soffront, and we are now using the product to create and distribute customized surveys.



Graham went on to explain that the Soffront query manager is a great resource in segmenting customer database. “This feature allows us to easily narrow down specific individuals for targeted marketing messages.”

The survey module has also been an effective marketing tool at PrincetonOne. “We can send out regular surveys to customers, clients, and candidates,” continued Graham. “Soffront provides us with a customized survey template that is branded appropriately and contains links to our website. Using this template, we are better able to ensure brand consistency in all of the surveys or messages we distribute.”



About Soffront
Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, defect tracking and more. Soffront is flexible, powerful, and affordable. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

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