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| RealMarket Stock Index |
| RMSI | 60.65 |  | 1.24% |
| Dow Jones | 12,871.75 |  | 0.16% |
| Nasdaq | 2,424.40 |  | 0.06% |
| S&P 500 | 1,396.37 |  | 0.11% |
| Top Gainers |
| SAP | 51.2 |  | 57.90 |
| HP | 47.59 |  | 49.78 |
| NCR | 24.34 |  | 47.99 |
| Top Losers |
| eOn | 0.3 |  | 0.78 |
| Selectica | 1.34 |  | 1.75 |
| Broadvision | 1.04 |  | 2.20 |
| Complete Stock Index |
| As of close 04/28/08 |

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FOR IMMEDIATE RELEASE
salesforce.com Celebrates 25th Release of Software-as-a-Service and
Platform-as-a-Service Featuring New Salesforce Content and Salesforce Ideas Collaboration Applications
Multi-application leadership - Salesforce Spring '08 helps enterprises harness the innovation of web communities with Salesforce Content and Salesforce Ideas
SAN FRANCISCO, Feb. 11 f -- Salesforce.com
(NYSE: CRM), the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced that Salesforce Spring '08 is live to more than one million salesforce.com subscribers. Salesforce Spring '08 extends salesforce.com's CRM leadership to become a multi-application leader with breakthrough innovations for its two newest applications -- Salesforce Content and Salesforce Ideas. The 25th generation release also marks salesforce.com's evolution to become a multi-category company with Force.com Development-as-a-Service now live, bringing the world's first on-demand developer tools and services to the salesforce.com community.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)
"Salesforce Spring '08 establishes salesforce.com as not only the recognized leader in CRM, but also marks the company's evolution to become a multi-application, multi-category leader," said George Hu, executive vice president marketing, applications and education at salesforce.com. "The SaaS and PaaS model enables constant innovation, which benefits all Salesforce users."
"Salesforce Spring '08 adds important innovations in how individual users leverage sales-related content, how companies build and manage communities of customers, and how developers create on-demand applications for their own business users," said Rebecca Wettemann, Nucleus Research. "Salesforce Ideas and Salesforce Content leverage salesforce.com's experience in Web interactions, while Development-as-a-Service provides IT with a way to innovate with on-demand."
Multi-application Leadership -- Salesforce Content and Salesforce Ideas -- Empowering User Success
The Salesforce Spring '08 release features breakthroughs in salesforce.com's new community applications, Salesforce Content and Salesforce Ideas, that enable businesses to tap into the power of their communities.
Salesforce Content empowers companies by delivering a revolutionary application for Content Management. Salesforce Content brings the power of SaaS to managing unstructured data within an enterprise by utilizing Web 2.0 technologies such as tagging, subscriptions and recommendations. By enabling users to manage their documents and unstructured data directly in the Salesforce application, Salesforce Content improves productivity and effectiveness across the board.
The Salesforce Spring '08 release adds a number of new features that help customers find the most relevant content for every user, including:
-- Featured Content -- Saves employees time and increases the usage of
preferred materials by ensuring that preferred content is always
prominently displayed by allowing authorized users to define and
designate materials as "Featured Content."
-- Suggested Tagging -- Provides greater flexibility and control in
aligning how users tag content by allowing administrators to recommend
a specific set of tags for a workspace, while still allowing users the
option of creating their own tags.
-- Popular Search Results -- Makes finding the best content easier by
allowing users to display and sort search results using pre-defined
fields and order to navigate content more easily.
"Salesforce Content is as revolutionary as PDFs were 15 years ago. For us, it is the killer app," said Bill Rozier, vice president of Global Marketing, Ciena. "The ability to use easily understandable Internet techniques to manage the publishing and retrieval of our marketing materials allows us to maximize marketing's impact with our sales teams world wide -- on demand."
Salesforce Spring '08 also brings new innovations to salesforce.com's revolutionary application for Ideas Management. Salesforce Ideas is an entirely new type of SaaS application that enables customers to tap into the innovative power of their customer, partner or employee communities by allowing them to post, discuss, and vote on ideas.
Salesforce Spring '08 adds a number of new features to Salesforce Ideas, enabling customers to spark conversations with their communities, including:
-- My Ideas Inbox -- A personalized experience for users that enables
them to access their ideas and comments with greater ease and
efficiency by listing new comments that have been added to ideas
previously posted and/or ideas commented on by the user.
-- Recently Discussed -- The Recently Discussed tab deepens the user
experience by providing quick access to the community's latest
comments, making it easy to jump into the latest discussion topics and
take conversations in new directions.
-- Top Ideas -- Provides improved visibility into the latest, most
relevant content and votes by ranking the all-time top-ranked ideas
within the community.
"We know that our employees have a lot of opinions and great ideas and were looking for an innovative way to tap into them," said Kevin Weiss, sales development manager, MARS drinks, a division of Mars Incorporated. "We recently rolled out Salesforce Ideas and are excited to capture and share the insights of our employees to improve our organization."
Multi-category Leadership -- Force.com Development-as-a-Service -- Empowering Developers
The Force.com Platform-as-a-Service encompasses a complete feature set for the creation of business applications, including the ability to create any database on demand, a workflow engine for managing collaboration between users, the Apex Code programming language for building complex logic, the Force.com Web Services API for programmatic access, mash-ups, and integration with other applications and data, and Visualforce for a framework to build any User-Interface-as-a-Service.
With the Salesforce Spring '08 release, the Force.com
Development-as-a-Service is now live to revolutionize application creation and delivery. Provided completely as a service via the Internet, the Force.com Platform provides the necessary building blocks to enable business application creation and delivery, without the need for software and hardware
client-server infrastructure.
The new Development-as-a-Service features demonstrate that by replacing the cost and complexity of software platforms with a complete, scalable service, developers now have the fastest path to turn ideas into applications that can be shared with the larger community.
Force.com Development-as-a-Service features include:
-- Force.com Code Share -- With the new Force.com Code Share, developers
across engineering organizations -- or around the world -- can
collaborate on the development, testing and deployment of their PaaS
applications. Integrating with most standards-based source control
management systems, Code Share lets developers store the definitions
of their Force.com applications in source control, and deploy those
applications in either their Force.com Sandbox or production
environments. And by connecting to Internet open source communities,
including project hosting on Google Code
http://code.google.com/hosting/, Code Share lets developers from
anywhere in the world connect and collaborate in creating Force.com
applications.
-- Force.com Metadata API -- Just like the existing Force.com API lets
development teams access and integrate the data in their Force.com
applications, the new Force.com Metadata API lets developers
programmatically create and manage the code and metadata that those
applications are built with. Providing access to the database schema,
Apex code and Visualforce user interfaces that comprise a Force.com
application, the Metadata API can be used to integrate with
development tools and processes in a similar way the Force.com API can
be used to integration with existing applications and systems.
-- Force.com IDE -- The Force.com IDE is the world's first IDE for
Platform-as-a-Service. Built on Eclipse, the Force.com IDE provides a
means to manage all standard development tasks, such as project views,
HTML composition, rich code editing with error tracking, and more --
providing developers with a powerful and familiar environment for
creating Force.com applications.
-- Force.com Sandbox -- The Force.com Sandbox provides a separate
on-demand application environment for development, testing, and
training. Cloning entire development projects -- an exact replica that
includes all customizations and data -- is a simple, one-click
process. The Force.com Sandbox provides a means for testing new
customizations or features and for building and testing integrations
and internally built applications.
CRM Leadership -- Salesforce Software-as-a-Service -- Empowering CRM Users with Industry-leading Usability
For more than a year, salesforce.com has been harnessing the power of its community with the Salesforce IdeaExchange, powered by Salesforce Ideas. Many of the more than 50 new features included in Salesforce Spring '08 started as Ideas posted on the IdeaExchange. Some of the most popular enterprise-class features on the IdeaExchange that are now live with Salesforce Spring '08 include:
-- Dashboard Scheduling -- One of the most popular ideas on the
IdeaExchange with more than 11,000 promotions, Dashboard Scheduling
enables authorized users to schedule when dashboards are automatically
refreshed and emailed to a set of users.
-- Drag-and-drop Calendaring -- New in Salesforce Spring '08,
Drag-and-drop Calendaring allows users to quickly reschedule a meeting
and perform other actions with a new streamlined, time-saving user
interface. For instance, users can quickly reschedule events by simply
dragging them to a new time or date.
-- Email to Case Workflow -- With Salesforce Spring '08, a case's status
can be updated automatically using email-triggered workflow. This new
feature helps increase agent productivity, improve the accuracy of
case information and reduce response times because now agents will
need fewer clicks to do their jobs, and customers will benefit from
faster service and more timely information about their cases.
Availability
Salesforce Spring '08 is available immediately to all salesforce.com subscribers. Salesforce Content is available at $35 per user, per month. Salesforce Ideas is currently available for customer, partner, and employee communities. It is included with all CRM editions, with the exception of Group Edition, at no additional cost. For additional employees, Ideas Only licenses can be purchased for $5 per user, per month. For customers and partners accessing Salesforce Ideas through the portal, standard portal pricing applies. Force.com Sandbox is included with Unlimited Edition and is available for a fee with other editions. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available.
Force.com Platform and the AppExchange
Force.com (http://www.force.com/) reinvents the traditional development, deployment and distribution of any business application with
platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange/.
About salesforce.com
Salesforce.com is the market and technology leader in
Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company's portfolio of SaaS applications, including its award-winning CRM, available at http://www.salesforce.com/products/, has revolutionized the ways that customers manage and share business information over the Internet. The company's Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at http://www.force.com, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace available at http://www.salesforce.com/appexchange.
As of October 31, 2007, salesforce.com manages customer information for approximately 38,100 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
Copyright (c) 2008 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.
Editorial Contact: Katy Dormer
kdormer@salesforce.com
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