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BARCELONA, Spain, Feb. 11 -- MOBILE WORLD CONGRESS -- Oracle today announced that KPN, the leading provider of fixed and mobile telephony, broadband and television in the Netherlands and other parts of Europe, will implement Oracle's Siebel CRM and leverage the Oracle® Application Integration Architecture for Communications to enhance customer service and streamline integration between its billing and CRM systems. The implementation is a key part of KPN's efforts to simplify and transform its IT systems and improve customer-centricity.
 
KPN faces increased pressure from competitors in Europe's dynamic communications industry where customers demand access to innovative communication services from any place, at any time and on any device, and where the boundaries between fixed and mobile communication are disappearing. In order to attract new customers, retain its more than 30 million existing customers and remain competitive as a multi-play provider, KPN must focus on creating a more customer-centric business -- and aligning its IT systems to meet this objective.
 
"Siebel CRM is a proven, market-leading product that will allow us to have a single, consolidated view of our customers and provide them with a unified experience," said Ernst Lamein, manager IT architecture, KPN. "With the selection of Siebel CRM, we are now in a position to fully leverage Oracle Application Integration Architecture, which provides productized integration between CRM, Oracle Communications Billing and Revenue Management and Oracle's ERP applications. Oracle's unique suite integration strategy will help KPN reduce costs, speed time to market and improve customer satisfaction."
 
To further its IT investment and help reduce costs and risk, KPN is also implementing Oracle Application Integration Architecture for Communications, the industry's first pre-integrated business application platform. Based on Oracle Fusion Middleware, the platform will allow KPN to take advantage of pre-built, sustainable integrations between Siebel CRM and Oracle Communications Billing and Revenue Management, enabling KPN to speed time-to-market for both business and consumer services.
 
Oracle Communications Billing and Revenue Management has been in production in KPN since 1999, when it was selected to replace numerous legacy billing and rating applications and enable next-generation IP-based services. KPN now has Oracle Communications Billing and Revenue Management deployed for the majority of its consumer ADSL, VoIP, IP-TV and other IP-service subscribers, with further plans to extend its use. The application enables KPN to deliver real-time and flexible billing plans and payment options, as well as quickly add new services to accelerate time-to-market.
 
"KPN's selection of Siebel CRM is yet another validation of our market-leading communications-specific CRM functionality that will enable KPN to improve its customers' experience," said David Sharpley, vice president of product marketing and channels, Oracle Communications. "Siebel CRM coupled with our Application Integration Architecture for Communications will provide KPN the foundation to effectively compete and accelerate growth of next-generation IP-based services."
 
Siebel CRM enables organizations to transform the customer experience. Siebel CRM delivers: comprehensive CRM capabilities; tailored industry solutions and role-based customer intelligence and pre-built integration that provide a highly responsive, fully integrated client view across all channels.
 
About Oracle Communications
 
Oracle is #1 in Communications globally with 20 of the world's top 20 telecommunications companies running Oracle applications. Oracle Communications integrates industry-specific BSS and OSS solutions with the capabilities of Oracle's industry-leading enterprise applications, business intelligence tools, and carrier-grade middleware and database technologies. Oracle Communications enables service providers to deliver next generation convergent services rapidly, increase customer satisfaction and loyalty, and reduce costs in the business and the network. For more information, visit http://www.oracle.com/industries/communications
 
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Oracle (Nasdaq: ORCL - News) is the world's largest enterprise software company. For more information about Oracle, visit our Web site at http://www.oracle.com.
 
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