New Orleans, Jan. 23, 2008 - The Olinger Group, a national full-service marketing research firm has hired Karin A. Ferenz to serve as its Senior Vice President, Senior Consultant. An expert in the field of customer loyalty, Ferenz was previously Vice President, Customer Loyalty Management at Bellomy Research, Inc. responsible for launching BRI’s customer loyalty division. Prior to that, Ferenz was Vice President, Customer Loyalty Management for Harris Interactive functioning in a business development capacity.

Ferenz is an industry-leading expert in the discipline of customer loyalty research and its applications. She offers a wealth of knowledge, not only from a research perspective, but in knowing how to take research and make it meaningful to viable companies. Ferenz holds and MBA in Marketing Research and has over 20 years of experience in conducting research and analysis around the customer lifecycle.

Over the course of her career, she has assisted global, Fortune 100 companies with strategic plan development, value proposition definition and deployment, financial linkage to loyalty research data, organizational assessment, and market positioning. “Karin’s not just another researcher,” says Jude A. Olinger, Chief Executive Officer of The Olinger Group. “Her experience takes research to the next level. She brings solid research together with practical ways to achieve measurable results for our clients.”

The Olinger Group, headquartered in New Orleans, employs a comprehensive scope of qualitative and quantitative research methodologies for both business and consumer studies. Known for providing a high level of responsiveness and strategic analysis, the company’s sound research methods allow it to deliver high-quality results.

For more information and all media inquiries, please contact Chanttel Allen at 504-208-4399 or callen@olingergroup.com.

Karin Ferenz can be reached directly at 312.962.2191 or kferenz@olingergroup.com.