New York – March 25, 2008 – Customer service, both online and off, is a key element in providing customers with a great experience that will keep them coming back for more.

Although call center representatives are a great way to deliver service, they can be very costly, especially when customers are looking for quick and simple answers.

Creative Virtual USA (www.creativevirtual.com), provider of virtual agents capable of holding conversations with digital users 24/7, and Oddcast (www.oddcast.com), the developer of speaking avatar technology, have announced the deployment of Ask RoxAnn for Roxio (www.roxio.com), the world's leading provider of consumer digital media creation applications. Ask RoxAnn is a cost-effective and intelligent virtual service agent that is programmed to answer hundreds of customer queries. The RoxAnn speaking avatar also learns as time goes by, making her more intelligent with each question she is asked. Ask RoxAnn is being used by Roxio to help answer customer questions for its consumer digital media creation applications.

“Customers want answers right now and want to ask questions in English without having to figure out exactly what to ask to get a virtual agent to respond, just like talking to an agent on the phone” explained Richard Simons, CEO of Creative Virtual USA. “The technology behind Ask RoxAnn allows the customer to interact with her as if she was a live customer service agent. A question is asked and RoxAnn responds with 90% accuracy. It is as simple as that.”

“Creative Virtual’s integration of Oddcast’s speaking avatar technology allows RoxAnn to act as a first stop for customers seeking knowledgeable and spoken responses to their most pressing questions,” continued Adi Sideman, CEO of Oddcast.

“And at pennies per interaction, RoxAnn is much more cost effective than a live customer service rep, which can cost upwards of $5.00 each time a customer contacts the call center.”

About Creative Virtual USA
Creative Virtual provide virtual agents to large multinational organizations. Virtual agents are working to support customers in Energy, Telecom, Finance, High Tech and Retail industries. Creative Virtual’s unique managed service ensures that virtual agents perform to guaranteed standards, reducing costs and providing 24*7 service.

Virtual agents can provide personalized service when integrated into the existing online infrastructure, helping users find services and complete transactions. Clients have demonstrated that calls are deflected from call centers and revenues are increased with Creative Virtual agents.

For more information visit creativevirtual.com or call 203 918 4586.

About Oddcast
Oddcast is the leading provider of speaking avatar-based products designed for viral marketing, user generated content, website conversion, eLearning, social networks and mobile devices. Oddcast's voice and avatar platforms enable companies to improve business results, and provides consumers a tool for self-expression and personalized online communications. The company’s avatar platforms include: Enterprise (high-end custom solutions for brands and agencies), SitePal (self-serve avatar solutions for small business), and Voki (avatar platform for social networks and online communities.) Oddcast's products are Web-based, ASP-hosted and can be delivered to any device including browsers, mobile devices, TV and CD-ROMs. Oddcast serves over 200 million characters a month, and has over 9,000 customers including many of the most recognizable consumer brands. For more information log on to www.oddcast.com or call 212-375-6290.