Maynard, MA ... April 21, 2008 - Longwood Software, developer of the TagTeam® marketing materials management system (www.tagteam.com), has introduced Discussions, a new TagTeam capability that supports collaboration, dialogue, and user-provided content across marketing and sales operations. TagTeam Discussions provide marketing and sales professionals with an open channel for group interaction, individual input and best practices - fundamental capabilities for Web 2.0 B2B marketing and selling.

The Discussions facility is similar to blogs and forums, but is more flexible, and easier to use and to administer. For example, users can submit comments, answer questions online, request input on topics, provide online review of documents, and share experiences and expertise. The Discussions capability can be added to all items, or to selected items in the TagTeam marketing/sales asset repository. The "Discuss" link appears with other actions that can be taken on items, which include viewing the items, linking to the items, downloading, emailing, and ordering. Comments can be attributed or anonymous, as the user chooses. A major manufacturing company with 100 sales reps across the United States has begun using Discussions within the company's implementation of TagTeam.

"We recently test-launched the Discussions capability, and are already seeing it benefit our communications with one another," said the Marketing Communications Manager for the company. "Now, everyone in our Marketing/Sales and Customer Service departments can see what others are talking about, what questions are being asked, and what people are excited about. Our sales reps get inspired by other reps' experiences and discover new ways that they can be more successful. Because Discussions is similar to blogging, everyone is familiar with how it works. It's a great way for everyone to be in the loop."

"TagTeam Discussions is a new style of easy, fast online communication that builds stronger teams, encourages wider participation and direct input, and provides useful information that an organization can act upon," said Scott Richardson, Longwood Software CEO. "Now, all of a company's audiences can converse online in a way that is increasingly familiar on the Web."

TagTeam Administrators create a company's own branded name for their Discussions function -- for instance, Cafe, Water Cooler, or Chatter. They also configure the Discussions options they want enabled, receive a daily email summary of all Discussions taking place, oversee active Discussions with Administrator tools, and assign one or more Moderators.

Designated Moderators can respond in-line to each comment or post. Based on comments made via Discussions, adjustments and modifications can be made as needed to marketing/sales materials to reflect the actual experiences and needs of contributors, including those in the field. Discussions can also be enabled for customers on a company's public website so prospects can comment on products or topics.

The Discussions capability is available now, at no added charge to TagTeam customers.

Longwood Software's TagTeam offers electronic fulfillment capabilities, including a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; and click-through tracking of electronically-fulfilled materials. TagTeam also features customizable Auto Reports, and Item Expiration to alert administrators when items are becoming outdated. TagTeam is designed for "out of the box" use, and requires no technical training, IT support, or custom development.

About Longwood Software
Longwood Software, Maynard, MA, is a leading provider of solutions for marketing and sales teams in manufacturing, technology, and business services. The company's TagTeam.com service is an innovative solution for managing and delivering marketing information via the Web. TagTeam is used by leading companies including American Greetings, Beiersdorf, Corning Life Sciences, Dunkin' Brands, Essilor of America, Inc., Pitney Bowes, Kronos, The MathWorks, and Thermo Fisher.