“CRMAdvocates is a natural extension of Aberdeen’s belief in promoting CRM success. It is very much in line with our ‘What Works’ program that highlights the best examples of quantifiable business returns coupled with innovation in CRM and contact center technology.”
Christopher Fletcher
Vice President and Research Director
Aberdeen Group
"CRM is what's happening right now in our industry. Being a part of this effort really makes sense for AFSMI and for our members. Finding out what works in CRM is a top priority for us, and we believe that CRMAdvocate can make significant strides in this effort."
John Schoenewald
CEO
AFSM International
Given the growth opportunities still left in the CRM market, the launch of CRMAdvocate couldn't be coming at a more opportune time. Hundreds of organizations are still evaluating and developing CRM strategies, and they need to know it can work.
Joanie Rufo
Research Director, Customer Management Strategies
AMR Research
“Contact Centers have a wide variety of technology and service options at their fingertips. However, it is not always easy to understand what is right for a given vertical industry. CRMAdvocate is the first source we have seen that let’s our members find case studies by industry.”
Paul Hebner
President and COO
CCNG
"CRMAdvocate is the premier information source for companies looking to chose the most scaleable, complete and process-driven enterprise solutions for their marketing, selling and servicing, guided selling and channel delivery. The CRMAdvocate's case studies that are focused on customer retention and maximizing lifetime customer value and profitability across the enterprise, provide sage ideas and reading for companies to plan their immediate and long-term CRM projects. Chordiant has chosen to use CRMAdvocate to chronicle these best-in-class CRM strategies based on Chordiant's ability to service Global 1000 companies' B2C needs and requirements. It's all about delivering a consistent, predictive, profit-oriented process across multiple department's delivery channels and functional databases to service and deliver value to the most imporant, profitable customers data in real time."
Stephen Kelly
President and CEO
Chordiant
“What will keep CRM from becoming just another passing fad? I believe CRM will become valuable and sustainable when the business processes and organizational values align such that they capitalize on the technology. The CRMAdvocate program is a great way to develop an appreciation for a holistic view of CRM that integrates values, processes and technologies to produce new levels of effectiveness and customer loyalty.”
Greg Oxton
Executive Director
Consortium for Service Innovation
“Everyone is looking to reduce risk and better utilize best practices and proven results. The CRMAdvocate database contains hundreds of case studies that will help our members determine what has been done before so they don’t have to be the pioneer.”
Ginger Cooper
President of the Board
CRM Association
“CRMcommunity strives to provide a wide range of resources and tools for our members. We are proud to be a founding CRMAdvocate supporting the effort to grow and mature CRM through proven success.”
Jim Storer
Managing Director
CRMCommunity.com
“Companies today need access to comprehensive information on all aspects of CRM if they wish to be successful. CRMAdvocate provides visitors with access to a wide selection of case studies on successful CRM implementations, in a variety of industries. Crmindustry.com is proud to support this important resource and valuable addition to the CRM market.”
Carolyn Healey
Founder and Publisher
crmindustry.com
"CRM Magazine's mission is to be the most reliable source of information for the CRM market on the CRM market. We fully embrace building a strong CRM community to promote best business practices inside the industry and support organizations and initiatives such as CRMAdvocate dedicated to showcasing the positive aspects of CRM."
Elliot Markowitz
Editor-In-Chief
CRM Magazine
"Our readership is always interested in proven success. More independent validation of call center technologies through documented case studies is just what the market needs.”
Angela Karr
Editor-In-Chief
Customer Interface Magazine
“The CRMAdvocate program will be a great source of leading-edge success strategies that we will highlight at our CRM conferences.”
Craig Gould
VP of Conferences and New Business
DCI
"For companies seeking in-depth knowledge and guidance about leading-edge help desk solutions, the CRMAdvocates program content should be one of their primary go-to information resources."
David Kripke
President
DKSystems
“We work with hundreds of clients that want to know what is being used, how it is being used and what are the benefits. Giga Information Group is proud to be a CRMAdvocate in support of more and better CRM case studies.”
Erin Kinikin
Vice President
Giga Information Group
“It is an honor to be part of such a great group of industry leaders. Industry-wide collaboration of this scale will help accelerate the acceptance and effectiveness of new technologies for the help desk, the contact center and CRM.”
Pete McGarahan
Chairman
Help Desk 2000
"Help Desk Institute is very pleased to be a CRMAdvocate. The promotion of success stories creates a compelling value proposition and is a powerful learning tool for anyone considering a CRM initiative."
Ron Muns
Founder and Chief Member Advocate
Help Desk Institute
“We have already started to incorporate CRMAdvocate case studies into our conference programming.”
Liz Crawford
General Manager
ICCM
"As a leading global provider of outsourced CRM Solutions, ICT has successfully serviced our clients' customers for nearly 20 years. We have seen firsthand the benefits companies receive from well-executed CRM programs, and are pleased to be an advocate for the value of CRM success."
Paul Clough
Senior Vice President, Strategic Marketing, Planning and Analysis
ICT GROUP
“Industry-wide programs like CRMAdvocate will be crucial in fulfilling the 'promise' of CRM. Such best practices discussions will be invaluable for vendors and users alike.”
Jocelyn Young
Program Manager, CRM Services Research
IDC
“Integrated Solutions Magazine is honored to be a part of the new CRMAdvocate program. Highlighting CRM success is only the tip of the iceberg. Providing one-stop shopping for the industry’s best webcasts is a real plus for anyone looking to stay on top of new trends and strategies.”
Edward Hess
Editor In Chief
Integrated Solutions
"As we continue to work on setting the standards for CRM self-service and Web channel optimization, the new CRMAdvocate program provides an insightful approach to helping companies understand benchmarks for successful CRM implementations."
Claudio Pinkus
President
Jeeves Solutions
“Documented best practices are exactly what we need right now to accelerate the implementation of CRM strategies and solutions. META Group is proud to be a CRMAdvocate and looks forward to researching improving success rates and declining failure rates.”
Liz Shanham
Vice President and Director, CRM Infusion
META Group
"We're proud to be a founding member of the CRMadvocate program. We believe the program and its database of case studies will be an invaluable resource for businesses as they evaluate and implement CRM solutions."
Mike Maples
co-founder and Chief Strategist
Motive Communications
“CRMAdvocate is exactly the type of leadership required in CRM in 2002. Oracle in collaboration with the other CRMAdvocates is ready to step up to the leadership challenge.”
Lisa Burris Arthur
Vice President, E-Business Suite Marketing
Oracle
“PeopleSoft views the CRMAdvocate program with great interest and support. Everyone can benefit from fresh thinking backed up by the real world experience of case studies and success stories created by the collaborative efforts of CRM leaders.”
Stan Swete
Senior Vice President and CRM General Manager
PeopleSoft
"The tools and the strategies of managing customer relationships have truly revolutionized the fundamentals of business competition. Successful CRM requires a company to change culture, organization, metrics, and compensation, but enables the enterprise to develop unique, individual, and profitable relationships with customers. We 're pleased to join this distinguished list of CRMAdvocates, each of whom are out there every day in the trenches, delivering CRM expertise."
Martha Rogers
Co-founder and Partner
Peppers and Rogers
"CRM is one of the most mis-understood business practices today. Often perceived as plug-in technology, companies are frequently disappointed that their CRM investments don't pay off. CRMAdvocate promises to be an excellent forum to help companies recognize that CRM -- managing customer relationships - requires the integration of strategy, technology, training and culture change. Companies that embrace this concept as key to the future of competitive enterprise, will be rewarded with loyal, satisfied customers."
Don Peppers
Co-founder and Partner
Peppers and Rogers
"The CRMAdvocate program is brilliant. It makes perfect sense to offer a free service that allows organizations to find case studies based on their own vertical industry, application needs and geography. Why didn't anyone think of it sooner?"
Michael Brochu
President and CEO
Primus
“When vendors, analysts, publications, associations, events and web destinations all agree on something, you know that it is big. Regardless of what some may say about CRM being difficult, expense and risky, CRMAdvocate proves that CRM is more often effective in creating cost and competitive advantages.”
Gary Lemke
President
RealMarket
"The Users Choice Awards recognizes best in class solutions based on user voting. The CRMAdvocate program answers the question why certain solutions are deemed best in class by demonstrating the benefits of implementation.”
Jeff Chamberlain
Executive Director
Users Choice Awards
"Witness Systems is committed to helping its Global 2000 customers deliver consistent, quality service; drive revenue; train and develop staff as they grow their careers; and build customer satisfaction and loyalty. With a focus on capturing customer intelligence and optimizing workforce performance, Witness Systems is pleased to be affiliated with program like CRMAdvocate. The program centers around promoting best practices tied to client testimonials, open references, industry education, implementation quality and a spirit of collaboration. Like CRMAdvocate, these are all important elements we leverage to differentiate our eQuality software suite for customers."
Nancy Y. Treaster
Senior Vice President of Global Marketing
Witness Systems
“The CRMAdvocate program is a refreshingly positive outlook on the future of our industry. It’s time we build momentum on the backs of successful CRM rather than dragging the industry down with a focus on failures. CRMAdvocate proves CRM is successful.”
Robert Mirani
Director, CRM Strategies
Yankee Group
Note to Editors: All company and product names may be trademarks of their respective owners. Copyright (c) 2002 RealMarket, Inc. All rights reserved.
Contact:
Ken Carite, 317.816.0677 x204
CRMAdvocate
kcarite@crmadvocate.com