Atlanta, Georgia. February 5, 2008 Genticity announced today that it has changed its branding from Genticity to Customer1. The goal of the name change is to leverage the strength of the Customer1 product line and to align its corporate and product brand identities. "Effectively, we are leveraging the phenomenal success of the Customer1 product line," said Dan Derin, President of U.S. Operations/Global Sales & Marketing of Customer1. Customer1 leverages the tagline "Your customer our one priority." Customer service as measured by customer retention, satisfaction and lifetime value of the customer are critical for any organization.
 
"While our name is changing, all core elements of the organization will remain the same. Customer1 will continue to provide our customers and partners with the same level of superior service," continued Derin.
 
About Customer1
 
Customer1 provides innovative Contact Center CRM software solutions, including Web-based Customer Self Service, Issue management and Help Desk applications to the Customer Service and Contact Center Industry. Our customers quickly gain a competitive edge by rapidly improving efficiencies; empowering agents and reducing operating expenses.
 
Customer1's Corporate Headquarters is located in Atlanta, Georgia, USA with Development offices in Charlottetown, PE, Canada.