PLEASANTON, Calif. – April 8, 2008 – Sales representatives at Eastern Instrumentation of Philadelphia may not think they’re doing their jobs in an innovative way. If you were to shadow them on an average day, they spend the majority of their time in the field doing what they do best – winning sales.

But in fact, sales representatives at other companies are often forced to keep their customer interactions to a minimum due to never-ending piles of mundane paperwork. The difference? The sales team at Eastern uses FrontRange Solutions® GoldMine® Premium Edition to help maintain its focus on selling engineering products to customers.

Eastern represents about a dozen high-tech products from manufacturers around the world, and face-to-face interactions are a core element to a winning sales process. The company had been using an earlier version of GoldMine and was interested in upgrading to improve the user interface and synchronization and forecasting capabilities.

Beringer Associates, a FrontRange Solutions Partner based in Pennsauken, New Jersey, helped Eastern upgrade its software, including ensuring compatibility with Eastern’s Windows Vista platform. With Beringer’s support, Eastern created customized screens, fields and tabs within the software to fit its specific business environment and to expedite access to relevant information needed across the sales team.

“The intuitive interface helps new reps ramp up faster, and we can focus on selling, rather than spending time learning the software,” said Joe Paglione, sales, Eastern. “With GoldMine technology, our sales representatives now spend 80 percent of their time at in-person customer meetings.”

FrontRange developed GoldMine Premium Edition with salespeople in mind. The software goes beyond basic contact management and empowers the sales team to:

• View the sales pipeline in a matter of clicks on their laptop or desktop
• Run their own reports and manipulate the data in any form
• Forecast numbers, which results in maximized revenue opportunities
• Execute targeted mailings
• Assist new hires in getting through their learning curve faster

“Goldmine Premium Edition was created so that sales teams can keep the paperwork, computer work and e-mailing to a minimum,” said Greg Anderson, senior product director for the GoldMine Business Unit, FrontRange. “FrontRange allows sales teams to focus on revenue generation rather than spending time on administrative tasks.”

For more information about GoldMine Premium Edition, visit www.frontrange.com

About Beringer Associates
Beringer Associates is based in New Jersey and has been a GoldMine Solutions Partner for 12 years. The firm consults with businesses all over the country on the GoldMine application. For more information, visit www.beringer.net.

About FrontRange Solutions
FrontRange Solutions develops software and services that growing mid-size firms and distributed enterprises rely on every day to build great customer relationships and deliver high-quality customer service. The company applies a unique combination of innovation and automation with a standards-based approach to simplify core business processes, including: IT service management; customer relationship and sales force management; and PC lifecycle management. More than 150,000 of the world’s best-known brands use FrontRange offerings to quickly improve their interactions with external and internal clients and achieve better business results. For more information, call 800.776.7889 or visit www.frontrange.com.

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