Boeing Unit Jeppesen Selects ATG Commerce Suite to Make Every Online Mission Possible (email this article)

CAMBRIDGE, Mass.--(BUSINESS WIRE)--ATG (Company Profile, Past Stories, Case Studies) (Art Technology Group, Inc. NASDAQ: ARTG), the top-ranked eCommerce platform vendor, today announced that Jeppesen, a wholly owned subsidiary division of Boeing Commercial Airplanes, has selected ATG Commerce to power its online storefront. Using ATG applications such as ATG Commerce, ATG Commerce Assist and ATG Content Administration, Jeppesen will re-launch its commerce site to leverage ATG's industry leading e-commerce engine and personalization solutions. In switching to ATG's platform, Jeppesen will capitalize on its e-commerce investment, delivering to customers a consistent, integrated, multi-channel e-shopping experience.

Jeppesen, specializing in navigation and information solutions for air, sea and rail operators, currently runs on portals provided by BEA. Over time, it became clear that Jeppesen needed a platform that was much more scalable to meet the needs of its growing global operation, and turned to ATG for robust business-to-consumer applications and flexible business-to-business functionality.

"We knew we needed a change to drive business online and free up sales agents to better support our high end customers," said John Sarazen, Jeppesen sales manager. "The flexibility of ATG Commerce really put it over the top as the clear choice over other products we looked at. We didn't want to feel tied down by technology, and what ATG offered us was a solution to better understand our customers' online behavior."

Improving on its current online shopping experience was a major goal of Jeppesen, as was building relationships with their online customers to easily offer complex product configurations. After evaluating ATG with products from vendors Comergent and Oracle iStore, Jeppesen quickly signed on to ATG Commerce, which was recently ranked number one among current B2C e-commerce offerings by Forrester Research. Jeppesen also chose ATG's B2B Commerce functionality to offer more relevant content to flight schools, clubs and other companies in order to drive sales of their flight plans and aviation guides.

The company will roll out ATG Commerce first in its aviation division, with plans to expand to its other divisions in the near future. ATG Commerce sets the industry standard for serious e-commerce solutions, providing a multi-channel, multi-touch, guided experience throughout the entire marketing, sales and customer care lifecycle.

"We are very pleased to welcome Jeppesen to the roster of global brands that have selected ATG Commerce to meet their online needs," said Cliff Conneighton, senior vice president of marketing, ATG. "It is worth noting that Jeppesen has chosen to integrate ATG's offering for both B2C and B2B applications, confirming their intent to provide only the most personalized, relevant, and powerful experiences to both their consumer and business customers."

About Jeppesen
For more than 70 years Jeppesen has made it possible for pilots and their passengers to safely and efficiently reach their destinations. Today this pioneering spirit continues as Jeppesen delivers essential information and optimization tools to improve the efficiency of air, sea and rail operations around the globe. Visit Jeppesen.com for more information.

About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world's most customer-conscious companies use to power their e-commerce web sites, find prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. ATG's B2C e-commerce suite is ranked the #1 current offering by Forrester Research, and powers more of the top 300 internet retailers than any other vendor. ATG's solutions are used by over 600 major brands, including Adobe, A&E Networks, American Eagle Outfitters, B&Q, Best Buy, Cingular Wireless, Coca Cola, Dell, DirecTV, France Telecom, Hewlett-Packard, Intuit, Johnson & Johnson, Louis Vuitton, Mercedes-Benz, Neiman Marcus, New York & Company, Nike, Nokia, OfficeMax, PayPal, Philips, Procter & Gamble, Rubbermaid, Smith & Hawken, Symantec, T-Mobile, Target, Urban Outfitters, Verisign, and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com

© 2006 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG won't have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third-party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.