CAMBRIDGE, Mass.--ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce platform and optimization services provider, today announced the finalists chosen to compete for a $50,000 first place and a $10,000 “People’s Choice” award in ATG’s first e-Commerce Ingenuity Business Plan Competition. Finalists, all of whom developed a plan with an e-commerce element as a business-critical component of its success, will be judged on the inventiveness and creativity of their proposals, as well as on long-term business viability and likelihood of execution.

Contenders selected as finalists include:

BestGiraffe – BestGiraffe is a Web site for user generated advertising content, where freelancers can create advertisements and upload them; companies and advertising agencies can purchase the content on the site.

ClickitySplit – ClikitySplit.com is the Web’s first and only visual marketing and search engine providing a rich user experience via video, audio, slideshow, scrolling ticker, photos and up to 10,000 characters of text.

Minute Bank – Minute Bank provides optimized management of prepaid mobile minutes for phone subscribers in developing nations, enabling new ways for connection and transaction through mobile commerce channels.

TrustPilot – TrustPilot empowers the e-shopper, by enabling quicker and better informed e-commerce decisions through the collection of ratings, reviews and media information. This creates consolidated, comprehensive web-retailer reviews.

“We are thrilled with the volume and variety of well-crafted business plans we received. Our four finalists represent superior examples of creativity and innovation in next generation e-commerce experiences,” said Cliff Conneighton, ATG senior vice president of marketing. “Our finalists demonstrate a keen awareness of emerging e-commerce trends and matched their observations with creative technologies which will surely have a major impact on the future of our industry. We’re excited about the success of this competition so far and look forward to seeing the live presentations on April 29.”

Each finalist will present its business plan to a panel of judges invited to participate based on their expertise in emerging technologies, e-commerce innovation and entrepreneurship. Summary presentations will be delivered to an audience of e-commerce leaders, Web merchants, analysts, investors and ATG partners at ATG’s annual user-conference, ATG Insight Live 2008, taking place in Boston, April 27-30, 2008.

The first place winner will receive a prize of $50,000 in cash. An additional “People’s Choice” winner will receive $10,000 in cash as a result of simultaneous public vote on the company’s blog, “e-Commerce Insights,” http://www.ecommerceinsights.com. Prizes will be awarded during the event.

For more information about the ATG e-Commerce Ingenuity Business Plan Competition, please visit www.atg.com/ingenuity.

About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) provides the e-commerce platform and e-commerce optimization services that the world's most customer-conscious companies use to power their e-commerce Web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand of e-commerce optimization services - including the world's most widely used click to call offering - dramatically increase conversions and order size and enhance customer support. ATG's solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens.

For more information about ATG, please visit www.atg.com.

© 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.