London – February 7th 2008 - Agillic, specialists in Customer Lifecycle Marketing (CLM) is to showcase the latest release of its CLM solution in Barcelona between 11th and 14th February 2008.

Customer Lifecycle Marketing is giving marketing professionals greater flexibility and control to communicate with entire customer bases individually. Most operators struggle connecting with differentiated customer expectations. With CLM, operators are able to treat every customer as their only one by building cost-effective relationships that create real emotional ties.

Agillic’s presence at Mobile World Congress will focus on its ability to transform the customer experience across every stage of the lifecycle. Already deployed by a number of leading operators, Agillic has proved that immediate customer satisfaction is possible by the implementation of fast, proven marketing programmes. With on-demand deployment options, operators benefit from easy-to-set-up trial solutions. These are up and running in less than 8 weeks and provide tangible business results in as little as three months.

"Today’s customers want convenience. They are used to the relevancy and speed provided by search engines. They expect this same level of accuracy to transcend to all their requirements and at the exact moment they need it” explains Carsten Hyldahl, Agillic’s CTO. “CLM gives operators the ability to interact with customers in real time by instantly acting on customer behaviour. The results of combining relevance of message with accurate customer timing are powerful – operators already adopting CLM are witnessing significant improvements in retention and ARPU”.

Visitors to Agillic’s exhibition stand during Mobile World Congress will be able to feel the effect of communicating relevant messages to customers on a 1-to-1 basis, consistently across SMS, the web, mobile portal, direct mail and customer services. Agillic will be in Hall 1, Stand 1D70 between 11-14 February 2008. More information on the importance of personalising the customer experience can be found in Gartner’s Dataquest Insight Report – “New Solutions to Personalise the Customer Experience”.

About Agillic
Agillic has been delivering its unique choice of Customer Lifecycle Marketing (CLM) solutions to Service Providers since 1999. Founded in Scandinavia, our market leading solutions are in operation in the majority of leading Service Providers in this highly competitive region including TeliaSonera, Hi3G and Telenor Sonofon. We are now actively increasing our presence across Southern and Eastern Europe with a number of new deployments with Service Providers of varying sizes.

CLM is making it possible to treat every customer in the base as your only one. Designed for telecom marketing professionals, highly effective marketing and loyalty communication programmes are easily set-up and managed. Each programme is based on customer insight data and contains automated dialogues that are only activated upon specific customer triggers. Ensuring customers only receive relevant, informative communications based on their actual usage and behaviours in real time.

Interacting with customers on a 1-to-1 basis is proven to make a powerful difference to a customer’s perception of a brand. Operators adopting the CLM approach are reporting massive reductions in churn, faster and deeper cross and upsell opportunities and increased ARPU.

Agillic’s head office is in Denmark with additional sales and implementation business resources across Europe including London, Madrid and Zurich. Product management and development is based in Denmark with Research and Development in the Ukraine.