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The Future of Loyalty Rests in Unexpected Places
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If you think that social media, group buying and word-of-mouth are the key trends that will shape loyalty marketing in 2013, I’ve got a few new phrases for you: Friend, Blend, Spend; Glocalism; and MomPopolies.
These three terms each explain an emerging event on our horizon; a phenomenon with the potential to change the way we do business. Yet many marketers do not see these occurrences approaching, because they are preoccupied by more obvious trends such as the uncertain economy, mobile marketing and fickle consumers.
In short, these phenomena are just under the radar.
But just like an undetected storm, their stealth makes these events no less consequential to the course of loyalty marketing. Rather, those companies astute enough to identify and respond to these events in advance not only will ensure their own long-lasting fate; they will have a hand in shaping how marketers can influence consumer behavior.
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