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The Rise and Fall of CRM 1.0: A Talk With Jon Ferrara of Nimble
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Jon Ferrara got started in the Customer Relationship Management industry the hardest way: he helped to create it, ground-up.
Currently as CEO of Nimble, he is right there at the heart of this second generation of CRM software systems, after having been there at the start, rise and fall of, as I would describe it, CRM 1.0. Nimble has been named one of Entrepreneur magazine’s 100 Brilliant Companies, PC Magazine’s Editors’ Choice, and on Paul Greenberg’s SCRM Watchlist on ZDNet.
In 1989 Jon launched his first company, Goldmine, with one of the earliest products in the space between collaboration, contact management and sales force automation. This was at a time when most companies were just getting used to the idea of local area networks (yes, with wires) as a business staple. It helps to see why CRM 1.0 fell behind and what it became to understand the difference with where it is now because of social business.
Read the entire Forbes article
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