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Six CRM lessons from 2012
MyCustomer.com looks back at some of the major developments of the last 12 months and outlines what the CRM industry has learned in 2012.
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As the curtain falls on another year, we take a look back at some of the news and stories that we've covered in the past 12 months, and consider what we've learned.
1. Lots of talk about Big Data, and lots of confusion
Big Data was the Big Buzzword of 2012, with nearly two-thirds of UK businesses polled by IBM now stating that Big Data would provide a competitive advantage, up from 34% in 2010. As interest built momentum in the year, research from business intelligence firm Jaspersoft, went as far as to estimate that as many as two-thirds of firms had either already deployed Big Data solutions or were planning to do so in the next 12 months.
Unsurprisingly, vendors swooped to capitalise on the growing interest, with a swathe of software firms building out their presence in the Big Data space – IBM, for instance, IBM launching a raft of new Cloud-based Big Data solutions, Microsoft taking a stake in 24/7, and VMware acquiring Big Data analytics tool Log Data.
But if history has taught us anything, it’s that expenditure in the latest tech trend is all too often lacking the requisite understanding and thought underpinning the investment. And sure enough, Big Data remained a mystery to many organisations.
Read the entire MyCustomer article
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