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The Knowledge Revolution Is Not About Big Data, It's About Well-Connected Little Data

 
 
 
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Most often, tech companies are rewarded for giving their customers what they want. But there is a circularity to this notion that bears consideration. Users of apps, for instance, now mostly want what they have been trained to want by… app makers. There’s something wrong with this picture.
 
Let’s start again. You know how they say we use the new technology as a better version of the one that came before? Think “horseless carriage.” But then, at a certain point, humans realize what the new thing can uniquely do (i.e. drive 90 miles per hour for many hours straight) that the older one could not. We are now at that point with digital technology, but few of us have realized it.
 
But before we get to the utopian spiel—or the dread singularity—let’s also remember that what the new thing can uniquely do, done to excess, can be ruinous. Think all those cars driving at 90 mph. So, it’s not just that we need to discover what digital technology can uniquely do, we also have to see what it has been doing and decide if some sort of correction is in order.
 
This is a leading question. I think there is a correction to be made, and I am not alone in that notion.
 
Read the entire Forbes article