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KRED LAUNCHES KRED FOR CRM™ BRINGING SOCIAL MEDIA INFLUENCE TO MARKETING, SALES AND CUSTOMER SERVICE PLATFORMS
Kred for CRM combines the world’s leading social media influence scoring system with the world’s leading cloud-based CRM application
SAN FRANCISCO – SEPTEMBER 5, 2012 – Kred in partnership with Cadalys, Inc. today announced the launch of Kred for CRM™. The application integrates Kred social media influence and outreach scoring, enabling its users to:
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Find and add social media influencers to their CRM database
Prioritize customer service based on influence
Identify influential contacts who have relationships with key prospects
Kred for CRM is available immediately for Salesforce.com. Built on Force.com, the enterprise cloud computing platform, Kred for CRM™ is listed on the AppExchange at https://sites.secure.force.com/appexchange/listingDetail?listingId=a0N30000008a72NEAQ.
Kred for CRM is the most powerful application for enabling companies to incorporate social media influence into CRM strategy. Kred Influence and Kred Outreach scores are measured globally, as well as in over 70 specific online communities of influence such as C-Suite Executives, Tech, Finance, Health Care and Bloggers. Kred for CRM enables users to conduct scheduled searches for the most trusted and generous people on social networks mentioning keywords related to brands, products, services or competitors, and enables creation of Leads, Contacts, Accounts and Cases directly from these search results.
Kred for CRM lets companies find and add influential people mentioning any keyword, hashtag or phrase in social media, then rank them by social influence. “Kred for CRM is ideal for discovering and targeting the most respected and trusted people discussing a brand, product or market on social media,” said Jeffrey Hayzlett, formerly Chief Marketing Officer at Kodak. “They can then be added directly to the CRM database, turning social media into a source of well-qualified leads for sales teams.”
Kred for CRM enables customer service organizations to prioritize service requests and responses to people based on social media influence. “Directing a customer service team to assist people with high social media influence is essential for managing a brand’s reputation in real time,” said Shep Hyken, customer service expert and author of the New York Times and Wall Street Journal bestseller The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience. “Kred for CRM is perfect for organizations that want to offer a greater level of service to influencers who can make or break a brand’s image on social networks.”
Kred for CRM uncovers relationships in CRM databases between influential contacts and key prospects. “Kred for CRM reveals valuable social media connections among Leads, Contacts and Opportunities,” said Porter Gale, formerly Vice President, Marketing, Virgin America. “Companies can now see interactions among these people, surfacing more potential touch points for communicating with and influencing prospects.”
“Kred for CRM accelerates the value of social media to the enterprise by allowing CRM users to use social media influence measurement to drive sales, marketing and customer service,” said Andrew Grill, CEO, Kred. “Kred’s unique community score calculation assures that users can easily pinpoint well-qualified influential people in their CRM database who are trusted and who actively discuss the subjects most relevant to a company and its offerings.”
“For the first time ever, companies can incorporate social media influence and relationships into the world’s leading CRM application,” said Marc Friedman, CEO of Cadalys, Inc. “Organizations can now bring this valuable information into CRM strategies. Kred for CRM extends access to data sourced from social media to help CRM-driven enterprises find new and better ways to sell to, market to and service their customer bases.”
Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach, valuing engagement and interaction over follower count. It is the only influence measurement based on over 1,000 days of social data and to offer completely transparent score calculation. Kred measures influence overall as well as in specific online communities. It celebrates the power of personal influence and generosity at the heart of human relationships - tight groups of friends and subject matter experts.
About Cadalys, Inc.
Cadalys is a leading salesforce.com Implementation Consulting Partner with one of the highest Customer Satisfaction scores as measured by salesforce.com. The company has worked on some of the largest and most-complex implementations, including the world’s largest code base of the Apex programming language and separately the then-world’s-largest implementation in 2009. Clients and customers include Hewlett-Packard, Invisalign, Restoration Hardware, Marketo, Fortune 500 and Global 1000 retailers. The company’s proprietary Scrum for Cloud™ methodology enables its clients to accomplish more, faster and better than otherwise possible.