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Can I Sell You a Side Order of Righteousness?
Posted by Andrew Rudin on August 17, 2012
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Though some people are thrilled by taking extraordinary risks, most of us prefer less risk. A behavioral fact that marketers take to the bank every day.
Strangely, some executives have flipped that idea around by supplementing existing risks with their own heaping helping. In addition to economic uncertainty and rabid competition, they’ve added “My prospective customers might not like my personal politics or social biases.” Bring ‘em on!
I can't explain this phenomenon, other than perhaps public controversy brings the same invigorating jolt of adrenaline as bungee jumping or riding a motorcycle through quarter-mile long hoops of fire. Regardless, some business leaders have political, religious, or social cards to play, and they expect others to join in. Sure, everyone has a passionate opinion about something, but is it right or fair to embed such beliefs into a business plan? Don’t their investors, creditors, suppliers, employees and customers have financial skin in the game?
Read the entire Andrew Rudin article
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