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7 Ways To Get Actionable Insights From Social Data
Guest post written by Rob Bailey
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The amount of social data continues to explode, with more than 400 million Tweets sent per day and more than 1.3 billion active users on social networks around the world. While most enterprises have social strategies in place, many still struggle to keep up with the growing amount of data and what to do with it. Sure, there are many social monitoring tools available today, but merely listening and getting a high-level overview of what’s being said is no longer enough – how do you actually make sense of all this information and build a successful strategy from it?
The seven points below tackle key ways that companies can create real actionable insights from real-time social data.
Monitor your brand and your industry
This is where many companies start their social initiatives. But what’s emerging now is industry-specific monitoring. Business intelligence companies like SecondSync (broadcast analytics), ReviewPro (hotel reputation management), and Next Big Sound (social music intelligence) are defining new industry-specific models and metrics, which are allowing their customers to improve their social strategies. For example, SecondSync measures social media analytics for TV, which are being used alongside the traditional Broadcasters Audience Research Board statistics. Their metrics, like Social Share and Peak Tweets per Minute, can be used by broadcast networks to help judge audience engagement and assist with programming and advertising sales.
Read the entire Rob Bailey article
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