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Seven Steps for a Social Contact Strategy
When it comes to sales, establishing trust is key.
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Outnumbered. Outgunned. Under pressure.
If you're in marketing, you probably know these feelings. It's a tall order to get a message out in front of prospects and leads, and it's a Herculean feat when you're up against larger competitors for customer business.
A robust demand generation program is a must in this scenario. It's the only way to get your thought leadership and messaging in front of a specialized audience. But in today's modern marketing world, relying on traditional tactics often isn't enough to effectively counter a big competitor's momentum. You need to "socialize" your contact strategy.
Social media is no magic bullet. It can't rescue a broken lead management process. But it can provide an organic, competitive advantage when battling the big guys.
Luckily, many of the tenets of traditional demand generation also apply to social media, but social can be woven into various touches you have with potential customers. Here are seven steps to put together for a successful social contact strategy.
Read the entire Jesse Noyes article
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