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The Hippocratic Oath for the Customer Experience
Revision 1.0 (8/13/12)
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I swear to fulfill, to the best of my ability and judgment, this covenant:
I will respect the hard-won gains of those CRMAdvocates in whose steps I walk, and gladly share such knowledge as is mine with those who are to follow.
I will apply, for the benefit of the customer, all measures [that] are required, avoiding those twin traps of ignoring a customer or discounting a customer's request.
I will remember that there is art to the customer experience as well as science, and that warmth, sympathy, and understanding may outweigh standard business practices.
I will not be ashamed to say "I know not", nor will I fail to ask for help when the skills of another are needed for a customer experience.
I will respect the privacy of my customers.
I will remember that I am not dealing with a transaction but a human being, who is looking for a trusted relationship.
I will act in a transparent manner insomuch as the customer understands what I offer and how I can offer it.
I will remember that I remain a member of society with special obligations to all my fellow human beings.
If I do not violate this oath, may I enjoy life and art, be respected while I live and remembered with affection thereafter. May I always act so as to preserve the finest traditions of my calling and may I long experience the joy of helping those who seek my help.
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