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Six implications of IBM’s replacement of Siebel with SugarCRM  

by Richard Boardman
 
 
 
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April was quite a month for SugarCRM. It announced a further $33 million in funding, the release of the latest version of its CRM software, first quarter revenues up 118%, a shake-up of its reseller channel, and, to cap it all, at the SugarCon convention IBM appeared to let slip that it was replacing its 67,000 user Siebel implementation with, you guessed it, SugarCRM.
 
While the details of the replacement of Siebel seem to be shrouded in non-disclosure agreements, and until the details are known we won’t know the full implications, on the surface at least it would appear to have some interesting ramifications for the CRM market:
 
It gives SugarCRM instant credibility as player in the enterprise space, and we can expect to see them represented in bigger and bigger deals.
 
It will give Salesforce.com and Microsoft something to think about, as there now seems to be a clear number three in a CRM mid-market that was becoming something of a two horse race – (and perhaps not a good time for Microsoft to be hiking its prices up in the UK).
 
Read the entire Richard Boardman article