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Minacs Selects Salesforce Radian6 to Power Social Customer Service Offering
Leading Social Media Listening Platform to Strengthen Customer Lifecycle Services Through Social Analytics and Engagement
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TORONTO, Aug. 8, 2012 /PRNewswire/ -- Aditya Birla Minacs, a global business solutions company (subsidiary of Aditya Birla Nuvo), today announced that it has chosen Salesforce Radian6 to power its Social Customer Service solutions: miKnowledge and miConversations.
Salesforce Radian6 is the industry leading social media listening and engagement platform. Minacs will leverage Salesforce Radian6 to help clients manage their reputations online by listening and responding to conversations on social networks, including Facebook, Twitter, YouTube, LinkedIn, blogs, online communities and more. Minacs will use Salesforce Radian6 to help companies turn millions of social conversations about their products, brands and industries into dynamic engagements that strengthen customer relationships and manage brand reputation, thus reducing support costs.
In addition, miKnowledge will provide Minacs' clients a direct line into the heart of their consumers by tracking customer sentiment and interactions and comparing their brand image to that of their key competitors. miKnowledge will mine valuable information that supports product development and marketing insights. Further, miConversations will help Minacs' clients identify customer evangelists, while proactively addressing customer support requests, and negative sentiment.
Commenting on the partnership, Greg Schryer, Global Sales & Marketing Leader at Aditya Birla Minacs, said, "Businesses require a holistic approach to servicing customers in order to build loyalty and retention. Linking social media channels to customer relationship management is an emerging and important area. Salesforce Radian6 strengthens our customer lifecycle services, specifically our holistic enterprise social solution that provides clients with customer support and engagement solutions by leveraging social media channels. Our aim is to lead the customer care industry in helping our clients to become social enterprises."
"Customers are reaching out to brands on social networks and it's imperative that your brand is there to engage with your online community," said Rob Begg, VP of marketing, Salesforce Radian6. "Aditya Birla Minacs understands the powerful capabilities that Radian6 offers to provide companies with the social intelligence to understand what customers like and what motivates their buying decisions."
About Aditya Birla Minacs
Aditya Birla Minacs is a leading business solutions company that partners with global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare and public sectors. We leverage years of process, domain and technology expertise to deliver superior business value to clients with our seamless Customer Lifecycle, Marketing, Finance and Accounting, Procurement and IT solutions and services. 20,300 Minacs experts across 3 continents and 36 centers spanning Canada, Germany, Hungary, India, Jamaica, Philippines, the UK and USA power our solutions through a global delivery model that helps our clients enhance revenues, profitability and customer service. Visit www.minacs.adityabirla.com for more information.
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