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Why Customer Pain Is Your Most Important Resource
BY Jon Burgstone and Bill Murphy, Jr. | 07-31-2012 | 6:14 AM
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If your product is gonna stick, it needs to address your customers' pain points--whether they can articulate them or not. Thankfully, some very smart people have thought about this.
How does an entrepreneur identify what customers will buy before the products or services exist? To answer that question, it helps to address another question first: Why does anybody buy anything?
At the most basic level, people typically spend money on two things:
First, they readily spend money to combat pain. Second, they spend money to pursue pleasure.
Read the entire Fast Company article
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