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Awareness Inc. Announces the First Social Marketing Automation Suite to Empower Companies to Increase Leads and Sales
New Rules-Based Scoring Engine from Awareness Changes the Social ROI Game
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BURLINGTON, MA-- (August 5, 2012) – Social marketing as we know it, awash in fan and follower counts and one-dimensional engagement metrics, is about to change for good. Awareness Inc., the provider of social marketing solutions for brands and agencies such as MLB, Associated Press, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, and Nuance, today announced the launch of their ground-breaking new Social Marketing Automation suite to finally equip companies to increase leads and sales, redefining the social ROI game.
Awareness’ new Social Marketing Automation suite empowers brands to identify, track and rank prospects and customers across all the major social networks based on segmentation and prioritization criteria they define. With over 30 billion pieces of content shared on Facebook each month, YouTube receiving more than 2 billion viewers per day, and Twitter handling 1.6 billion search queries per month, more than Bing and Yahoo combined, the potential for social marketing automation to accelerate user engagement and sales is profound.
This new Social Marketing Automation capability comes fully integrated with the Awareness Social Marketing Hub, the only enterprise-level social marketing platform that address all key aspects of social media marketing – from acquisition and social customer engagement, to loyalty and sales. Based on an advanced rules-based scoring engine, the Social Automation Suite from Awareness introduces a powerful new trifecta - Social Prospecting, Social CRM, and Social Scoring, to equip marketers to apply sophistication, oomph and results to their social media initiatives.
- Social Prospecting – Using Social Prospecting, offered as an additional features via the Awareness Social Marketing Hub, companies can identify new pipelines of prospects from the social web using their own defined set of social activity criteria (e.g. identifying users who are engaging with competitors’ brands, or those actively discussing specific topics,) and automatically add them to the Awareness’ Social CRM.
- Social CRM – Awareness’ Social CRM is an automated social profile database that provides a complete picture of social prospects and brand followers and fans. Customers following brands on social channels and new likely prospects harvested from the social web find their home in the Awareness’ Social CRM, with complete social profiles based on available demographic information, interests, and preferences. This social profile data is augmented over time with users’ likes, posts, comments, and shares to create multi-dimensional user profiles. Profile data and interactions across multiple social networks are merged into a single social profile record to offer a consolidated view of each user.
- Social Scoring – This is where the social rubber meets the social road. Using Social Scoring, companies can analyze the social profiles stored in the Awareness Social CRM and easily build and apply their own segmentation logic to meet the specific goals of their business. By applying weights to the social activities, actions, and demographic information on the collected social profiles of their social customers and likely prospects, marketers can create Scorecards with prioritized lists of social users. These dynamically updated lists can then be put into action for social engagement through the Awareness Hub or to supplement prospect and customer nurturing activities by synching these profiles and scores with CRM systems such as Salesforce.com, and Marketing Automation or Email Marketing platforms such as Marketo, Eloqua, and Silverpop.
“Think of it as designing your own, but much smarter, Klout score for your entire social audience to unravel your own spheres of influence,” shares Mike Lewis, VP of marketing and sales for Awareness, Inc. “This new Social Marketing Automation suite is indeed a social marketing game-changer and is completely unique to Awareness. It empowers brands and agencies to finally engage the right social users, at the right place and at the right time, for increased sales. We are enabling marketers to use the social web as a living, breathing, growing marketing database putting internal email house lists to shame.”
“Mining through millions of data points across all social networks is next to impossible for existing marketing automation and CRM providers,” adds Dave Carter, CTO and founder of Awareness, Inc. “Our new Social Marketing Automation suite bridge sthe gap for these marketing applications by empowering marketers to grow the effectiveness of their systems while avoiding all the social noise.”
To learn more about the new Social Marketing Automation capabilities from Awareness, join the free webinar: Social Scoring: The Missing Link to Social Marketing ROI, on August 14, 2012, at 2 pm, EST.
About Awareness: www.awarenessnetworks.com
Awareness is the leading provider of social marketing software solutions that address all key aspects of social media marketing – from acquisition and social customer engagement, to loyalty and sales. The Awareness Social Marketing Hub, the company’s flagship social marketing software, is built upon years of expertise by working with some of the world's leading brands and marketing agencies including MLB, Comcast, Likeable Media, Associated Press, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, DemandWare, Trend Micro, and Computer Associates. Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub: http://awarenessnetworks.com/why-the-hub
The Awareness Social Marketing Hub is the only enterprise-level social media marketing software that encompasses social marketing automation, multiple social channels management, content publishing, and deep social media analytics. The Social Marketing Hub is the social marketing application for serious marketers who want to plan, implement and measure meaningful social media strategies across all leading social networks.
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