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The Hippocratic Oath of Customer Experience
Retailers should follow the Hippocratic Oath when dealing with customers.
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For thousands of years, physicians have been taking the Hippocratic Oath to “first do no harm”. This philosophy is also excellent advice for anyone dealing with customers rather than patients.
I come from a long line of shoppers—perhaps that is why I am so passionate about retail. When I was growing up my Mother, Grandmother and Great Grandmother would drag me off for marathon shopping trips each Saturday.
We would frequent stores where the clerks all knew my grandmothers. They would set aside things that might possibly interest them. They knew their names, sizes, tastes and those of my other family members. Contrast that with my experience this Saturday morning.
The Experience
I had a simple list. Pick up a book club selection, find wrapping paper and a card for a gift, and a cake for a cookout. Fairly simple stuff—or so you’d think.
Read the entire Sheridan Orr article
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