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Are Your Customers Using Social Media To Warn Others To Stay Away?
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Share this CRMAdvocate Story
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I needed new software for my smartphone, so I could conduct customer interviews and record them when I’m not sitting at my computer and using my Skype recording setup. I had several non-negotiable requirements.
No distracting beeps while recording (I do always tell customers I’m recording, and that I will “anonymize” their comments)
High recording quality for my transcribers
Intuitive and reliable, so I could depend on it working when I needed it
It had to be one-click easy to send files to my Mac
I didn’t want it to screw up anything else on my phone, including phone security
Price wasn’t an issue, within reason. I assumed I would find an app for free or something like $20, and that’s basically what I found.
I wasn’t going to buy an app from a vendor who was obviously a sleazeball, someone who couldn’t be trusted with my smartphone environment or my email address.
I found that most software vendors are asleep at the switch. They don’t realize what’s really happening to them out there in Customer Conversation Land.
The buying process was PAINFUL
I used Google, of course. I searched on “[brand/model # of phone] no beep recording software.” I visited vendor and online article/review sites. I read reviews and discussion group entries.
Read the entire Kristin Zhivago article
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