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3 Loyalty Models to Develop Maximum Engagement
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Effective crisis management requires using social media well. But social media isn't an emergency envelope you tear open when crisis strikes. It takes time to foster the engagement that makes social media effective in crisis. Trying to build a new social media following in a crisis could be an invitation to failure. Build an engaging social media presence now and you will be building loyal followers that will help you navigate a crisis.
Loyalty models are built with content designed specifically for that model. The three loyalty models are: Conversation Building, Feedback/Crowdsourcing, and Value-Adding. Which loyalty model should you use? It depends on your social media strategy. You may use more than one, depending on what your social media goals are. Goals come first and dictate strategy.
Read the entire Chris Syme article
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