| | | | |
It’s Not the Violin; It’s the Violinist
Erich Dietz
| | | |
Share this CRMAdvocate Story
| | |
 | |
 | |
|
|
While growing up on Long Island, I had the pleasure of playing golf with a diverse cast of colorful characters chock full of whacky wit and practical proverbs. One afternoon, after watching me shank 20+ balls and verbally assault my clubs for their errant execution, one of these gents looked at me and said, “Hey kid… it’s not the violin; it’s the violinist.”
Less eloquently said, it wasn’t my clubs’ fault that I waved buh-bye to $60 in balls that day; it was my fault.
I flash back to that statement every time I hear VoC industry pundits or practitioners debating survey fatigue and survey toxicity (this article comes to mind). I absolutely agree that there is an issue with surveys today; however, the root of this issue is NOT the survey tool or the act of surveying (the violin). It’s the way businesses are abusing their violins by surveying customers in extremely customer-unfriendly manners.
Read the entire Erich Dietz article
| |
|
|
