| | | | |
Who Is Getting Mobile Customer Service Right?
By Lauren Johnson
| | | |
Share this CRMAdvocate Story
| | |
 | |
 | |
|
|
Customer service is the centerpiece of retailers’ strategy, and they need to keep in mind that when it comes to mobile, consumers still expect the same level of customer service that they can get in-store or online. Here, find out which brands are getting in right and which need to up their customer service game.
From SMS, mobile Web and applications, retailers are using all kinds of bells and whistles to lure consumers to their mobile offerings. However, sometimes keeping it simple can benefit a retailer looking to create the best user experience via mobile.
“The biggest issue we see is that many retailers are not taking advantage of the mobile channel for customer service,” said Eric Harber, chief operating officer at Hipcricket, Kirkland, WA.
“If a retailer already has a loyalty program, adding a mobile element should be a no-brainer,” he said.
Read the entire Lauren Johnson article
| |
|
|
