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Appature Launches Appature Nexus on Salesforce.com's AppExchange, the World's Most-Popular Marketplace for Business Apps
Integration with Salesforce enables healthcare marketers to combine marketing and sales data for increased campaign effectiveness
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Seattle – January 17, 2012 – Appature, Inc. (http://www.appatureinc.com), a privately held leading provider of relationship marketing software designed exclusively for the healthcare industry, today announced the availability of Appature Nexus on salesforce.com's AppExchange, the leading app marketplace for the social enterprise. Appature Nexus is the cloud-based healthcare relationship marketing tool created exclusively for the healthcare industry. Through integration with Salesforce, healthcare marketers can now expand their customer reach and easily share data between the marketing and sales teams in order to make more informed decisions.
As the only marketing toolset to fully integrate a marketing database, campaign management and rich analytics in the cloud, Appature Nexus helps healthcare marketers drive greater sales growth and deepen brand relationships with healthcare providers and patients. The integration with Salesforce enables marketers to eliminate many of the data migration headaches that can create roadblocks between the sharing of data across disparate departments such as marketing and sales. Built with Force.com, salesforce.com’s social enterprise platform for employee apps, Appature Nexus is immediately available for deployment on the AppExchange at http://www.salesforce.com/appexchange/.
“As more pharmaceutical, biotechnology and medical device companies move to cloud-based technologies, we are happy to be banding together with salesforce.com and other AppExchange partners to bring to market a powerful and robust solution set that will accelerate that shift,” said Kabir Shahani, Appature CEO. “The AppExchange will serve as an extremely valuable channel to reach the healthcare industry and enable them to benefit from the robust capabilities and insight to be gained from Appature Nexus.”
The tool gives healthcare marketers a Surprisingly Simple® platform to launch and measure campaigns to healthcare providers and patients. Unlike other marketing platforms, Appature Nexus is designed exclusively for the healthcare industry, is quickly implemented and will give the healthcare marketer results and value in weeks. The tool also provides marketers with a platform to launch “surround-sound” marketing campaigns and analyze and track their success.
“Apps like Appature Nexus leverage the proven Force.com platform to seamlessly bring new functionality to our customers in verticals such as healthcare,” said Ron Huddleston, senior vice president, ISV Alliances, salesforce.com.
To access Appature Nexus via the salesforce.com AppExchange, visit http://appexchange.salesforce.com/listingDetail?listingId=a0N30000004gJ7JEAU.
About Appature
Appature, Inc. is a Seattle-based technology company that provides surprisingly simple cloud-based marketing solutions designed exclusively for healthcare companies. Appature Nexus deepens brand relationships and drives greater sales growth by integrating a marketing database, campaign management platform and analytics into one easy-to-use tool. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on Appature to realize the true potential of their marketing efforts.
About the Force.com Platform and AppExchange
Force.com is the trusted social enterprise platform for building and running any employee app in the cloud. Force.com powers the Salesforce CRM apps, the more than 200,000 custom apps used by salesforce.com customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,300 ISV apps built by partners such as BMC, FinancialForce.com and Fujitsu.
Enterprise apps built on the Force.com platform can be easily distributed and marketed through the salesforce.com AppExchange http://www.salesforce.com/appexchange/.
The salesforce.com social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes Force.com, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and Database.com, the cloud database to integrate the social enterprise.
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