What Oracle Fusion CRM in the Cloud Means for Salesforce and Siebel Customers
Oracle made a bold move into cloud CRM this month, but what does it mean for competitors like Salesforce and Microsoft and Oracle's own Siebel customers?
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The CRM (customer relationship management) market got a bit busier this month with the entry of Oracle's long-awaited Oracle Fusion CRM, which is also the foundation of Oracle's new Public Cloud.
As the latest entry in a very competitive market, Oracle (NASDAQ: ORCL) will have to stand out to get noticed. So how does it stack up against established offerings from the likes of Microsoft, Salesforce.com and SAP? And perhaps more importantly for Oracle's longtime customers, will Oracle Fusion CRM spell the end of CRM On Demand, its existing cloud offering based on Siebel, and Siebel CRM?
"The Oracle cloud is a little different," said Oracle CEO Larry Ellison when he introduced the product suite at the Oracle OpenWorld 2011 user conference recently.