Consumers talk about your brand on social networks. You listen to these conversations in real-time and because of what you hear you adapt, you respond, and you provide better CRM. Based off this premise, Gerardo Dada, senior director of product marketing with social commerce solutions provider Bazaarvoice, begs an interesting question: How do you tap into user profiles on social networks to make customers become advocates for your product? "For these conversations to be meaningful," Dada says, "you must drive [consumers] back to your Web site."
 
He's right: What good is having quality CRM if you have no customers? In order to meet thisneed, Bazaarvoice recently released SocialConnect Suite, a product geared toward helping brands safely and effectively leverage the power and reach of leading social networks to drive measurable business results, according to the company's press release.
 
"This [product release] is an attempt to harness the data and benefit of social," says Sucharita Mulpuru, vice president and principal analyst with Forrester Research. "[This data] is [found] primarily on a retailer's own site versus through third party applications."
 
Read the entire DestinationCRM article.