AUSTIN, Texas – August 26, 2010 – Recognizing the need to ensure customers can effectively target the right prospects with the right message at the right time, Hoover’s, Inc. (www.hoovers.com) today unveiled significant new enhancements to its business information platform, including the addition of three million new email addresses through Hoover’s ConnectMail and more than 1,700 Morningstar Equity Research Reports.
 
Continuing an ongoing evolution that began with the launch of the new Hoover’s platform in March 2010, these enhancements and added functionality give sales and marketing professionals expanded industry insight and more ways to connect with key decision makers and influencers.
 
“In today’s intensely competitive business environment, sales and marketing leaders need every edge they can get to identify new prospects and close new business, as well as increase retention rates and provide more up-sell opportunities,” said James Rogers, Hoover’s vice president of marketing. “These latest enhancements reflect Hoover’s ongoing commitment to providing the tools and services that allow our customers to pull as much value from the data as possible so they can in turn deliver more to their clients and grow their businesses.”
 
Hoover’s has teamed with top industry providers to add more than three million new email addresses to its Hoover’s ConnectMail tool. This gives Hoover’s customers direct access to influencers, middle managers and others who regularly drive purchasing decisions. With this addition, customers now have access to more than 10 million email addresses through Hoover’s ConnectMail to build more targeted lists for direct marketing campaigns.
 
In addition, Hoover’s has added more than 1,700 Morningstar Equity Research Reports, giving marketers, researchers and sales executives more knowledge about the companies they are dealing with. These reports include Morningstar’s renowned “Bulls Say/Bears Say” analysis and commentary to help Hoover’s customers have smarter conversations and maintain a consultative relationship with their prospects and clients. Researchers can combine Morningstar’s in-depth analysis with Hoover’s industry and company information to draw more insightful conclusions.
 
“Business information alone won’t get the job done. Our customers also need the tools and workflow integration that allow them to work as efficiently as possible to make the most of their sales, marketing and research dollars,” Rogers continued.
 
Additional platform enhancements include new downloadable data points for more granular targeting – Owns/Rents, County, Import/Export, Latitude/Longitude, Manufacturing Indicator and Square Footage. These data points allow customers who are targeting prospects in commercial real estate or facilities services, for example, to determine the commercial and geographic footprint of prospect businesses and streamline territory management. These enhancements help customers to better pre-qualify their prospects. The download ability lets them easily integrate the information within their CRM systems for easy use.
 
About Hoover's, Inc.
 
Hoover’s, founded in 1990, is a D&B company that provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover’s provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover’s unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover’s subscriptions, its Access Hoover’s CRM product, and Hoover’s API. Hoover’s is headquartered in Austin, Texas. Follow Hoover’s on Twitter: @hoovers.