Cool CRM
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Feature Article
(Source:
NewsFactor
)
Top 10 Best Ways To Scare Off Your Customers
CRM stands for Customer Relationship Management, and usually, when we're talking about CRM, we're focusing on contact management and sales automation software. At the same time, it's essential to keep your sight set on actually managing your customer relationships. Lose touch with the customer, and you could lose that customer altogether.
Most of us are involved in some form of business acquisition for our respective companies. We all know that winning business often requires a significant investment in time, resources and energy , and that the thrill of the chase is an exciting one.
It is a shame that, having worked so hard to win new business in the first place, we then become complacent and allow our enthusiasm to diminish -- just when the customer 's enthusiasm for our products or services would hopefully be increasing.
Unfortunately, customer care is still regarded by many as a costly activity or a burden on resources. Some organizations have already recognized the importance of customer care, and a few are very advanced in its practice. But often it seems that companies just don't care enough about their customers after the sale has been made.
Read the entire
NewsFactor
article.
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