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Feature Article
(Source: DestinationCRM )
 

Dressing in Augmented Reality
 

New solution for online retailers brings the dressing room into the consumer's own home.

Just in time for the holiday season, e-commerce solutions provider RichRelevance and interactive marketing company Zugara have teamed up to provide a new way to shop in the comfort of your home. With the launch of Fashionista, all shoppers need is a Webcam and computer to begin virtually trying on every piece of clothing in an online retail store. Motion detection allows customers to control the application with the flick of the wrist while they're standing away from their computer. In doing so, shoppers can signal their likes, dislikes, try on other items, take a photo, or share the look on Facebook.
 
Read the entire DestinationCRM article.
 
 

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