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Feature Article (Source:
CustomerThink
)
Forget Customer Feedback!
By Chip Bell, The Chip Bell Group
Ever had a maitre’d, waiter or waitress saunter up to your table and ask the ubiquitous “How’s everything?” and even though you were unimpressed and under whelmed, you said “Fine?” Congratulations – you are not alone – and you have participated in one of the most meaningless efforts in modern business -- useless feedback solicitation.
What the restaurant learned from your “Fine” is not only irrelevant; it’s probably an absolute lie. The front line employee thinks he or she has heard an accurate evaluation of the meal and service. The customer thinks he’s just given a generic greeting…sort of the other side of “Good morning, how are you?” And, management thinks they have another satisfied customer.
Read the entire
CustomerThink
article.
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