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Feature Article
(Source: CustomerThink )
 

Is There a Seat for Your Customer in Your Board Room?
 

By Nick Wassenberg, E.G. Insight

Free Video on Service Differentiation

We recently had the privilege of facilitating a Customer Board of Directors meeting for the services division of one of our clients, a Fortune 500 industrial manufacturer. Our client brought together senior-level people (including COOs, Directors, and VPs) from their key accounts for two main reasons:
 
1. To get feedback on their strategy
 
2. To build high-level relationships within key accounts
 
As you’d expect, board members had plenty to say about their suppliers’ performance and the future of their own companies. It’s always fascinating to hear these types of conversations and to help our client shift their strategy as a result of executive-level feedback.
 
Below are some of the key takeaways we gathered from our discussions:
 
Read the entire CustomerThink article.