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Feature Article
(Source:
CRM Daily
)
Mom Blogs Dole Out Advice -- With Corporate Backing
Traditional journalists are expected to refuse freebies to avoid any conflict of interest. Magazines and large parenting Web sites do receive product samples for review. But for an individual woman writing a blog from home, a free shipment of diapers represents a huge savings in her monthly budget. It's hard not to get excited about that.
Bedtime stories and beloved teddy bears? Snack-time silliness and bath-time hijinks? For "mommy bloggers" across the country, the rules are clear: If it relates to your kid, go ahead and blog about it.
But when Christine Young does it -- when she writes, say, about how adorably orange her children's fingers get when they gobble down handfuls of yummy Cheetos -- things get a bit more complicated.
Young has, in her words, a "relationship" with Frito-Lay, the maker of Cheetos. She isn't paid a salary, but the perks include free snack food for her family of eight and a recent trip to Los Angeles, complete with parties and pampering at a ritzy hotel.
Read the entire
CRM Daily
article.
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