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Feature Article
(Source: CustomerThink )
 

5 Keys to Employee Engagement for Customer Experience
 

By Lynn Hunsaker, ClearAction

Lack of cooperation across organizations is a momentum inhibitor for customer experience management (CEM). Among best-in-class CEM practitioners, top challenges are:
 
* Cross-channel CEM.
 
* Organization-wide focus on customer service differentiation.
 
* Commonly agreed-to metrics.
 
* 360-degree view of customers.
 
All of the recent customer experience studies report broken linkages between:
 
* Functions’ and business units’ goals.
 
* Survey results and business results.
 
* Multiple voice of customer sources.
 
* Data and actions.
 
* Incentives and desired behaviors.
 
* Views of what customers want.
 
* Brand promise and what’s delivered.
 
Read the entire CustomerThink article.
 
 

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