The recession is forcing companies to rethink how they do CRM. Gone are the 'big-iron' CRM projects of yesterday with multi-million budgets, inflexible two-year project plans and ROIs that were little better than inspired guesswork. In their place is a new approach to CRM, based upon running projects as internal corporate ventures that deliver tangible results, at low cost, within 100 days.
 
To make internal venturing work for CRM, it needs to be based upon three parts, each of which supports the others.
 
Read the entire CustomerThink article.