Assisted living is a growth industry, but people looking to place loved ones are often faced with information overload.
 
“It’s a daunting process—emotionally and financially,” says Howard Brown, founder and chief executive officer of Senior Transitions (ST). The 5-year-old company helps consumers find appropriate assisted-living facilities (ALFs) and then passes those leads on to the potential homes.
 
The process of matching consumers with ALFs wasn’t always easy, and Brown was using Act! for the manual task of managing the contacts. In 2005, Brown signed on with Salesforce.com in order to automate the sales-to-lead cycle. Realizing ST’s industry-specific requirements went beyond the norm, Brown enlisted consultancy Appirio for help. After a year of implementation, Brown says ST saw a 101 percent increase in productivity in terms of leads and sales opportunities.
 
Read the entire DestinationCRM article.